For trade businesses
Quotes for the jobs you want, not the tyre-kickers.
We find people who need your trade, check they are serious, and put them in your diary. You spend your time on site, not chasing enquiries that go nowhere.
Most enquiries cost you time before they earn you money.
Marketplaces sell the same enquiry to several of your competitors, and word of mouth is hard to scale. Either way the quoting falls on you.
- 01
Shared leads
The same enquiry goes to several firms, so you compete on price before you have even spoken to the customer.
- 02
Wasted site visits
Travelling to quote for a job that was never budgeted costs fuel, hours and a slot someone else could have had.
- 03
Feast and famine
Work arrives in waves. Quiet weeks leave crews idle, busy ones mean enquiries go unanswered.
- 04
No time to market
You are working all day. Chasing ads, reviews and follow-ups is the first thing to slip.
What you get
Enquiries that are ready to talk about a real job.
Pre-screened enquiries
Each lead is checked against the job types, areas and minimum values you tell us you want.
Your service area
Leads are targeted to the postcodes and towns your crews actually cover.
Booked into your diary
Where it suits you, we help turn an enquiry into a confirmed visit or call.
Your trade, your terms
Electrical, plumbing, HVAC, roofing and more. We start from the work you want more of.
How it works
- 1
Tell us what a good job looks like
Trades, job types, areas, typical value and the work you would rather turn down.
- 2
We find and screen the enquiries
We reach people who need your trade and check the basics before anything reaches you.
- 3
You receive qualified leads
Enquiries arrive with the details you need to quote, ready for you to follow up.
- 4
We review and tune
You tell us which leads were good. We use that to sharpen the targeting.
Recommended channels
Best marketing strategy for trade lead generation
The following channels are pivotal to a successful marketing strategy for trade companies, and form the backbone of all Qualified Leads strategies.
Google AdsHigh Intent
Google Ads is critical for capturing immediate intent. Buyers actively searching for "Commercial Electrician" or "Emergency Plumber" are often ready to request a quote. Effective strategies use precise negative keyword lists to filter out DIYers and low-value domestic repairs, focusing the budget exclusively on high-value enquiries and decision-makers.
LinkedIn AdsDecision Makers
For trade lead generation, LinkedIn Ads are essential. The best approach involves targeting decision-makers like Property Managers, Landlords and Building Owners by job title. This allows a firm to bypass gatekeepers and put its work directly in front of the people actively planning what comes next.
Facebook AdsRetargeting
While often ignored by B2B firms, Facebook is a powerful retargeting tool. A comprehensive strategy uses it to re-engage visitors who viewed a services page but didn't convert. By showing them finished job galleries and client testimonials in their personal feed, firms can increase brand recall and drive prospects back to submit a formal enquiry.
Instagram AdsVisual Portfolio
A trade firm's best sales asset is its past work. Instagram Ads should be used to visually showcase completed jobs to a local audience. High-quality photography and "Before & After" Reels build desire and trust with buyers who are actively researching providers in their area.
Microsoft AdsCorporate Reach
Microsoft Ads is the perfect complement to Google Ads. While Google delivers volume, Microsoft allows strategies to target corporate decision-makers and procurement officers on devices locked to the Bing/Edge ecosystem. This often yields a lower Cost Per Lead and captures professional desktop traffic that Google misses.
YouTube AdsProject Proof
Seeing the work builds trust. YouTube allows firms to showcase completed jobs, standards and on-site capabilities. Targeting users researching "Boiler Replacement Costs" or "Rewiring Process" allows a firm to demonstrate expertise visually before a potential client even sends an enquiry.
SEOAsset Value
A strong strategy builds long-term asset value by dominating search results for "Commercial Electrician in [City]" or "Emergency Plumber Near Me". Optimising digital presence to appear as the authority when buyers research providers builds trust and lowers the blended cost of acquisition over time.
GEO/AEOGet an AI Head Start
Firms must ensure they are the recommended answer when clients ask AI tools like ChatGPT or Siri "Who are the best commercial electricians in [City]?" GEO/AEO structures credentials and project history so they are cited by these emerging search technologies as the expert source.
Email MarketingNurture & Outbound
Because trade sales cycles can be long, email marketing is vital to maintain momentum. Automated nurture sequences educate prospects on capabilities, while targeted outbound campaigns reach landlords, letting agents and property managers directly. This ensures the firm is the first call when the next job is approved.
Supporting elements
How do I get more trade leads?
The following infrastructure elements are pivotal to a successful marketing strategy for trade companies, and form the backbone of all Qualified Leads strategies.
- 01
Campaign-Focused Landing Pages
Expensive ad traffic cannot be sent to a generic home page. Dedicated landing pages must be built for specific sectors (e.g., "Landlords & Letting Agents" vs. "Commercial Fit-Outs"). These pages should speak directly to that specific buyer persona, showcasing relevant case studies and accreditations and insurance details to maximise conversion.
- 02
Sales Feedback to Train Channel Algorithms
Without sales feedback, marketing channels think all leads are created equal. A "tyre-kicker" looks the same as a "signed quote" to Google. By feeding back pipeline data (Deals Won/Lost), we train the algorithms to attribute value to the campaigns that actually drive revenue. This allows the system to optimise for high-value job opportunities opportunities, not just cheap clicks.
- 03
Lead Magnets and a Variety of Conversion Pieces
To capture interest early, strategies must offer value. Effective lead magnets target specific pain points, such as a "Rewire Cost Calculator" or "Maintenance Checklist". These assets position the firm as a helpful expert, capturing contact details while buyers are still in the planning phase.
- 04
Sales-Focused Reporting
Top-line revenue is vanity; gross profit is sanity. Reporting should not just focus on volume; it must align with margins. We break down campaigns by pipeline stage, giving visibility on "Cost Per Site Visit", "Cost Per Quote" and ultimately "Cost Per Job". This ensures the strategy is optimising for profitable work.
- 05
CRM Integrations
Speed to lead is critical. CRM integrations must be set up to ensure campaign data flows correctly to the sales team. We work with our clients to manage these specific campaign-related integrations, ensuring the right data is available without the need for expensive external CRM consultants.
- 06
Analytics, Tracking and CRO
Data accuracy is non-negotiable. Granular tracking must be implemented to ensure the firm knows exactly which keyword or ad generated an enquiry. Moving beyond "Clicks" to track "Brochure Downloads," "Phone Calls," and "Quote Requests" gives total visibility into marketing performance.
Everything you need to know about trade lead generation
Common questions
Ready for enquiries worth quoting?
Tell us about your trade and the work you want more of, and we will talk you through how it would work for you.
Also for: Engineering firms, Facilities management